Women

05.24.13

Samsung Ad Called ‘Feminist Porn’

Both men and women see ‘Evolutionary Husband’ commercial as stereotypically sexist.

How ironic: an ad touting Samsung’s new Smart TV Evolution Kit is decidedly stuck in old gender-based stereotypes. In the video, a prim woman looks upon her slovenly loaf of a husband with disgust, until she plugs in her Smart TV Evolution Kit and fantasizes about him cooking dinner, painting, cleaning, and taking care of their baby at the same time. That is, until her messy hubby’s fart brings her back to reality. The spot, which has garnered nearly 10 million views on YouTube, was met with outrage by commenters who see it as “vile,” “sexist,” and upholding unrealistic household stereotypes. These advertisers sure know how to get attention—just not in a good way.

Video screenshot