Fresh off her bestselling Lean In (currently enjoying its 10th week on the New York Times bestsellers list), Sheryl Sandberg has a buzzy new catchphrase for ambitious young women: in a new video and accompanying Tumblr, her organization asks, What would you do if you weren’t afraid? The video combines first-person testimonials on insecurity—reminiscent of the recent Dove campaign, but about ambition instead of appearance—with vintage clips from the Makers archive, pointing out in voiceover that boys are encouraged to be leaders, but that “when little girls lead, they’re called bossy. Over time, children internalize these messages.” That means by the time they graduate from college, women are less inclined to ... ahem ... lean in. So what would they do if they weren’t afraid? Ask for a raise. Tell off catcallers. Stand up for what’s right. And, in the words of Beyoncé, run the world.
The Facebook COO’s latest campaign to bust some glass ceilings.