PRETTY AS A…

06.05.13

Behold: The Perfect Pinterest Picture

Proven by science.

Crisp veggies. A crocheted doily. Soft light. Apparently, that’s the recipe for the perfect Pinterest photo. And it comes from Paula Deen, of all people. After sampling 500,000 pictures, startup company Curalate used data scientists and a characteristics system to determine Pinterest’s top photo. “Aunt Peggy’s Cucumber, Tomato, and Onion Salad” has accrued a whopping 307,000 repins, 8,000 likes, and 300 comments. “In other words, that image killed it,” Curalate CEO Apu Gupta said. The company also found that most popular photos are devoid of human faces, have lots of red colors, and are shot against a plain background—just something to keep in mind during your mid-afternoon Pinterest prowls.