Women

06.21.13

A Website by and for 'Sugar Babies'

Earn The Necklace offers advice—and a few cautionary tales—to women seeking a sugar daddy.

For years, websites have been popping up to help young women—mostly college students—find sugar daddies online in order to pay for bills or tuition. Apparently, being a sugar baby has turned into a lucrative sideline for many women (and a few men), and business is booming (the site SeekingArrangement.com, where daddies pay $60 a month for VIP access, makes its creator around a million dollars a year). So it was only a matter of time before a support website for the sugar baby community popped up: over at earnthenecklace.com, sugar babies can glean advice for making it in the business, or share their experiences with other aspiring kept women. Writing an article for the site can generate up to $500, only adding to the money the women make from their daddies.

While there are no hard and fast stats on the average monthly income for a sugar baby (which is legally considered different from prostitution, since it constitutes a ‘relationship’ rather than straight sex-for-cash), the women report making anywhere from between $1,000 to $10,000 a month, depending on how wealthy their daddy (or, in rare cases, their mommy) is.

Earn The Necklace also features a profile page for its most popular columnists, and their stories are oftentimes surprising. Rather than stereotypical young women looking for easy money, many of them (if their stories are true, as the site promises) were married with children when they met their daddies, most often through work.

So what exactly are women posting on Earn the Necklace? There’s a 7-part series on “6 Ways to Get What You Want From Your Older Man Without Giving Him What He Wants.” There’s a story of how a woman went from a married mother to a sugar baby. Most are advice columns on how to keep yourself and your sugar daddy happy, or the best places to find older men (hint: Hawaii and the South.) A few are warnings of what can go wrong when dating a much older man.

On the side of every page, a photo gallery features famous male celebrities and their much younger partners, complete with their exact age difference, which often exceeds 20 years. More amusingly, lower down is a list of news stories about sugar daddies, including many tales that feature May/December relationships gone wrong. One of the top aggregations on a recent day: the news that 82 year-old Rupert Murdoch is divorcing his 44-year old wife, Wendi Deng.