In tandem with the meeting of Presidents Obama and George W. Bush, an initiative is expanding in Tanzania. The Business Women mobile service, which provides business information through cellphones and face-to-face training, will reach an additional 75,000 female entrepreneurs in the country. It is intended to help women like Mama Muze, who started a food-processing business in 2005, to attract more customers, work with traders, and network with others via mobile channels. The launch is set for the African First Ladies Summit, called “Investing in Women: Strengthening Africa” and hosted by the George W. Bush Institute. The service was developed by Nokia and supported by the Cherie Blair Foundation for Women, the ExxonMobil Foundation, and the Tanzania Gatsby Trust. Business Women services are already available in Nigeria and Indonesia.
Service to assist female entrepreneurs expands.