STATUS UPDATE

09.16.13

Social Media and the Sexes

The gap between female, male users is eight percent.

Ladies love the “like” button. From 2008 to 2013, Pew Research Center studies found that 8 percent more women than men use major social-media sites. And nearly three quarters of all women online use social-networking sites. The most popular sites for women are Facebook, Pinterest, and Instagram. The biggest gap is on Pinterest, which grabs 25 percent of female Internet users compared with only 5 percent of men. But on Reddit, there are double the amount of men than women. Today, 72 percent of online adults go on social-media sites; that number was about 30 percent only five years ago.