Ladies love the “like” button. From 2008 to 2013, Pew Research Center studies found that 8 percent more women than men use major social-media sites. And nearly three quarters of all women online use social-networking sites. The most popular sites for women are Facebook, Pinterest, and Instagram. The biggest gap is on Pinterest, which grabs 25 percent of female Internet users compared with only 5 percent of men. But on Reddit, there are double the amount of men than women. Today, 72 percent of online adults go on social-media sites; that number was about 30 percent only five years ago.
The gap between female, male users is eight percent.