HOLY COW

09.23.131:35 PM ET

‘50 Shades’ Lingerie Line Coming

At Target Australia.

Target Australia hopes to tap into your inner goddess. The chain (which is separate from the U.S.-based stores but shares a logo) is working with 50 Shades of Grey author E.L. James to develop lingerie based on what Anastasia describes in the erotic books—including one piece based on the first gift Christian gives her. In a press statement, James said the collection would “tap into the fantasy world from the trilogy.” Target Australia Underwear General Manager Sally Shing called the lingerie “high quality” with “affordable and accessible prices.” But given the subject matter of 50 Shades (sadomasochism, in case you’ve lived under a rock in the year since it’s been published), the collection already has its detractors. “This is a normalizing of what are harmful practices which keep women subordinate in our culture,” said Australia anti-violence campaigner Melinda Tankard Reist.

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