As a woman, do you often get a case of the Monday blues? Well, you’re not alone—not only is it the start of another busy week, it’s also when you feel you’re least attractive. A new study by media-planning agency PHD shows that 48 percent of women feel the least attractive on Mondays, making it the opportune time for marketers to push beauty-product advertisements. According to the survey, Sunday and Monday are when women feel they don’t look their best, thus making it a prime time for marketers to “focus on getting organized, quick beauty rescues.” In addition, 60 percent of women also feel less attractive when crying, 61 percent when stressed, and 62 percent when it’s hot outside.
Marketers told it’s the opportune time to push beauty ads.