10.23.1312:37 PM ET

NFL Courts Female Audience

Are rhinestoned jerseys and “fanicures” going to cut it?

Seeking to grow its fan base, the NFL is reaching out to women—with a 16-page Marie Claire spread and a new women’s apparel line. But there’s a catch: while apparently well-intentioned, the project treats female fans as being fashion-conscious and needing their football pink, sparkly, and dumbed-down. Apparently female football fans are in high demand: former Patriots player Brian Holloway is working on a women’s football fan site called, which The Cut says will be “a kind of user-generated xoJane for football.”