Somewhere in Silicone Valley, CA, some of the world’s top female CEOs and executives are crunching through data, commanding boardroom meetings and advising staffs of hundreds—but what are they wearing? British Vogue profiled three of the most influential women in business, Yahoo CEO Marissa Mayer, One Kings Lane cofounder Alison Pincus, and Kleiner Perkins partner Juliet de Baubigny, but called them “swags” a term for the crème de la crème of "Silicon Wives and Girlfriends." In fact, they are described as “more than just arm candy, the Swags are highly educated, public-spirited, stylish, successful and sharp, an independent force to be reckoned with: you're more likely to see them power-walking to a business summit than driving to a spray-tan appointment in the latest Ferrari.” Classy. Apparently to our friends across the pond, female entrepreneurs are great, as long as the Chanel bag is in season.
Silicon Wives and Girlfriends. She’s the CEO of Yahoo.