U.K. Feminists: Down With the “Lads’ Mags”
The war is on between U.K. feminists and publishers of sexist magazines for men that promote objectification of and even violence against women. Members of “Lose the Lads’ Mags,” a campaign backed by the groups U.K. Feminista, Object, and End Violence Against Women, protested on August 24 outside outlets of the retail chain Tesco to protest the sale of men’s lifestyle magazines with pornographic content. It’s part of a long-term strategy to eradicate vulnerable titles like Nuts and Zoo, which have seen declining subscriptions in recent years. The campaign has already had some success—on August 3, Tesco announced that three of the magazines in question had agreed to publish less explicit covers.