At a small graduation ceremony last week, AT&T made a million-dollar contribution to the nonprofit Girls Who Code. Here's why more tech companies should do the same.
On a Thursday in late August, inside a windowless, concrete edifice in downtown Manhattan, twenty high-school girls and their families were gathered at the graduation ceremony for AT&T’s Girls Who Code Summer Immersion Program, in which they tackled a college-semester’s worth of computer science in seven weeks.
“Eighty percent of teen girls list shopping as one of their hobbies,” announced a girl at the front of the room, as she and her friends pitched Fit Me, an app that can be used as a clothing-size calculator. (It also doubles as a closet organizer straight out of Clueless.) The audience cheered her on as other girls ran up to the front to pitch their creations, offering information about their demographics, profitability, and user experience.