Made in Bangladesh
The fast-fashion retailer has made yet another questionable decision, releasing a new ad that turns edgy into just plain distasteful.
American Apparel—the controversial retailer known for its outspoken CEO and its provocative advertisements—has unveiled its latest campaign. The ad features a topless model of South Asian descent, with the words ‘MADE IN BANGLADESH’ boldly printed across her chest and a detailed account of her background.
“[Maks] is a merchandiser who has been with American Apparel since 2010. Born in Dhaka, the capitol of Bangladesh, Maks vividly remembers attending mosque as a child alongside her conservative Muslim parents. At age four, her family made a life changing move to Marina Del Rey, California. Although she suddenly found herself a world away from Dhaka, she continued following her parent's religious traditions and sustained her Islamic faith throughout her childhood. Upon entering high school, Maks began to feel the need to forge her own identity and ultimately distanced herself from Islamic traditions. A woman continuously in search of new creative outlets, Maks unreservedly embraced this photo shoot.