The media has been on a rampage against severely Photoshopped images, particularly of young women. Now a new bill calls on Congress to get involved. But is it really a political issue?
Nearly three years ago, Seth Matlins, a former Hollywood marketing executive who spent almost nine years at agency-powerhouse CAA and served as CMO at Live Nation Entertainment, began looking at the world through the eyes of his daughter and the woman she would one day become. He considered the obstacles “that can leap out and get in the way of a little girl trying to grow up happy and trying to becoming a sustainably happy woman,” he told The Daily Beast. He quit his million-dollar gig to, in conjunction with his wife, Eva, become an empowering resource for girls and young women.
“In August 2011, there was a story that I read about a member of the British parliament [Jo Swinson] who had taken down two Lancôme billboards in London—one had Julia Roberts, the other had Christy Turlington,” he said. “And she took them down because she said they provided such a false and unrealistic expectation of what women should and could look like, that it was damaging. I thought to myself, who in the world is looking out for my daughter—for our children—from a legislative perspective here? And I didn’t see anyone, because there was no one.”