• Dr. Ngozi Okonjo-Iweala, Coordinating Minister for the Economy and Minister of Finance, Federal Republic of Nigeria, Muhtar Kent (center), Chairman and CEO, The Coca-Cola Company and Melanne Verveer, Former U.S. Ambassador for Global Women's Issues on 'Women, Money and Power' in the Women in the World Conference 2013. (Roxxe Ineland/Marc Bryan-Brown)

    Labor Force

    To Strengthen Economies, Let Women Work

    Money earned by women is more likely to be spent on family, especially daughters.

    “People at first thought we were trying to go to the moon with a glider,” said Muhtar Kent, the Chairman and CEO of the Coca-Cola Company.

    Kent was describing the company’s extraordinarily ambitious “5by20” program, which aims to create five million new female entrepreneurs by 2020. They may be shooting the moon, but the company says it has already helped 350,000 women to start their own businesses.