• Joe Robbins/Getty, Joe Robbins

    No Pink

    The GOP Can Learn from the NFL

    Advertisers during the football games have started to realize that women are among the viewers and don’t just want pink, girly products. Politicians should take note.

    This Sunday’s Super Bowl matchup between the Broncos and the Seahawks will pit two extremely impressive football teams against one another on the field. Bruno Mars will perform. And many, many people will tune in to watch the ads.

    Super Bowl ads are infamous, in large part because they are what Nielsen calls “the most expensive 30 seconds on TV.” With millions of bucks on the line, advertisers aim to one-up each other with the funniest, most memorable spots. And let’s be honest—most of the ads are for the guys.  It’s not just during the Super Bowl, though; tune in any given football Sunday to be treated to an assortment of ads for dudes, selling dude stuff, and doing dude things. (Also possibly featuring a woman in a bikini or a woman being a buzzkill.)

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  • Duane Burleson/AP

    HEAR ME ROAR

    NFL Names First Female Ref

    Will train at New Orleans Saints facility.

    There goes one more glass ceiling. The NFL has named its first-ever female referee. Sarah Thomas, a 40-year-old mother who has been officiating lower-level games since she was 23, began training at the New Orleans Saints facility on Thursday. In the past, she has refereed high school games and, since 2007, Conference USA games at the college level. She refereed a scrimmage for the team on Saturday and is expected to fill a permanent post in 2014. “I didn’t set out to be a first or a pioneer,” Thomas said, “but I will embrace it if that does happen.”

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