Advertisers during the football games have started to realize that women are among the viewers and don’t just want pink, girly products. Politicians should take note.
This Sunday’s Super Bowl matchup between the Broncos and the Seahawks will pit two extremely impressive football teams against one another on the field. Bruno Mars will perform. And many, many people will tune in to watch the ads.
Super Bowl ads are infamous, in large part because they are what Nielsen calls “the most expensive 30 seconds on TV.” With millions of bucks on the line, advertisers aim to one-up each other with the funniest, most memorable spots. And let’s be honest—most of the ads are for the guys. It’s not just during the Super Bowl, though; tune in any given football Sunday to be treated to an assortment of ads for dudes, selling dude stuff, and doing dude things. (Also possibly featuring a woman in a bikini or a woman being a buzzkill.)