It may be a good November for Republicans, but it could have been a lot better if the party had any idea how to talk to women voters.
Scott Walker, Wisconsin’s Republican governor, and David Perdue, the GOP nominee for Georgia’s open U.S. Senate seat, are locked in tight races. If they lose, women will have played decisive and outsized roles in their defeats. Walker is facing a challenge from Democrat Mary Burke, and trails by 4 points according to the latest polls. In the Peach State, Michelle Nunn, the daughter of former Senator Sam Nunn, appears to have scratched out a tentative lead.
It’s not that Burke and Nunn are across-the-board favorites; far from it. Rather, both candidates have built up double-digit margins among distaff voters, and in the case of Walker, he has also managed to engender more than just a modicum of disdain. According to a WeAskAmerica poll released last week, Walker is suffering from a 15-point deficit among women, while holding only a 6-point edge among men. An earlier Marquette Law School poll showed a tighter race, but with Burke again easily beating Walker by 18 points among women. To put things into perspective, Barack Obama won the women’s vote in 2012 by 11 percent.