• Gregory Gorgeous stars in the YouTube reality show "The Avenue." (Foregound Inc.)

    VIRAL STAR

    Trapped in the YouTube Closet

    Gregory Gorgeous, 20, has become an Internet sensation for his beauty tips and gossipy reality series. But even his own show struggles to address his gender-bending style.

    What’s not to like about a man who calls himself Gregory Gorgeous?

    The androgynous 20-year-old Canadian, who really is quite pretty, has racked up 47 million YouTube views and 345,000 followers with kitschy makeup and fashion tutorials, product reviews, and stream-of-consciousness rants. For the past year, he’s been the star of The Avenue, a gossipy YouTube-distributed reality show in which a group of young fashion upstarts party, bicker, and reconcile with the predictable and soothing undulations of a generation reared on The Hills. Picture Whitney Port in Toronto, with a smaller budget and a looser grasp on reality. Oh, and the protagonist in the sequin dress is actually a boy.

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