Yahoo Unveils Darker New Logo

NEW LOOK

Updated Apr. 20, 2017 4:58PM EDT / Published Sep. 05, 2013 10:54AM EDT

As in literally darker. Yahoo’s much-anticipated logo was finally revealed late Wednesday night on the company’s Tumblr. One is white text on a purple background, and the other is purple text on a white background. The logo, which uses a sans-serif typeface, is being called “cleaner” and “thinner.” The statement accompanying the logo, as well as the rebranding, said: “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.”

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Yahoo Unveils Darker New Logo