2006. 4-color offset lithography, 36 x 24"
Client: Allan Heller
This poster was designed for the furniture manufacturer Heller as an introduction to his line of plastic, pasta-shaped pillows. The only clue that we are not talking about edible pasta is the measurement indicating that it is sixty centimeters wide—a mouthful even for ravioli lovers. The dimension wasn’t sufficiently visible, so almost all viewers think this is an ad for an unknown pasta maker.
Since 1965, Milton Glaser has presented a prolific amount of work that has made him widely recognized as one the most honored graphic designer in his era. Glaser has designed more than 500 posters of which portray his sophisticated design and creativity.
Some his most famous works include his 1967 Bob Dylan’s poster for Columbia Records, and his series celebrating “I ♥ New York.” In this book, Glaser provides commentary on his influences while creating each poster. In addition, he include sketches of his original works that allow the viewer to have an insight into his creative process.
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