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who grew up in America has had no choice but to fully absorb the marketing messages of Big Tobacco. R.J. Reynolds identified Salem smokers as urban males who viewed their cigarette as “a reflection of their masculinity, style and good taste,” and advertised directly to them. Philip Morris conquered the LGBT market by running ads for the “sophisticated, involved” Benson & Hedges in magazines like The Advocate when no one else would. According to what we’ve been told, smoking a Newport means one is “Alive With Pleasure,” and drawing on a Marlboro Red confirms a person’s rugged individualism and western aesthetic. In places where the government has historically monopolized tobacco production and sales, cigarette brands often put forth a different sort of statement. What type of image is the North Korean regime trying to put forth with Kangson Steel Works filter-tips? What to make of Iran’s “57” brand? Or Russia’s esophagus-annihilating Belomorkanal unfiltereds? To paraphrase legendary pipe smoker Sigmund Freud, sometimes a cigarette is just a smoke. But in these countries, one’s cigarette often has many more layers of meaning than you might expect.

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