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How a Pasta Chain Called Noodles & Co. Punked Wall Street
The hottest IPO this year wasn’t in tech—it was a casual dining chain called Noodles & Co. So why did Wall Street undervalue it by half? Daniel Gross on finance’s food-snob dilemma.
Daniel Gross
Published
Jul. 2 2013
4:45AM EDT
Noodles & Company
Daniel Gross
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