Today is Juneteenth, and with many public events and observances cancelled countrywide, people are seeking more personal ways to display their resilience, pride, and convictions in their own space. Juneteenth fashion and accessories are selling fast and shipping across the country online. Fashion and statement t-shirts have always been a huge part of Juneteenth festivals and celebrations. After slaves were freed, one of the most celebrated aspects of freedom was the ability to finally “dress up”. Slaves were relegated to harsh, plain fabrics and could be punished severely for “dressing outside of their station”, this raised suspicion that they’d be confused as free people of color or seeking to escape bondage. Freed slaves therefore spent considerable time and expense to adorn themselves to their personal taste once in a safe space. To this day, “dressing for the occasion” is of high regard in the Black community. Online sales of empowering or inspiring Black message fashions have exploded — both due to pandemic event cancellations as well as Black Lives Matter protests.
In conjunction with Juneteenth observances taking place, folks can patronize merchants for #BlackoutDay as well — a day earmarked for supporting only Black businesses — on July 7th, 2020. This is a movement underway to show the power of the collective Black dollar, and it is taking hold widely across the country.
Of course, these designers create other inspirational messages with their talents. Some offer a wide array of graphics and quotes. Here are a few we loved:
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