Rick Perry has gotten people talking about his ad again. In a 30-second ad released in Iowa on Wednesday, Perry’s wife Anita tells the “old-fashioned, American” story of her marriage—but her husband’s entrance in the ad has everyone buzzing. “I married my high-school sweetheart,” Anita Perry says. “We grew up in small towns, with Christian values, and we know Washington, D.C., could use some of that.” After she describes her husband’s time in the Air Force, he jumps in from nowhere to say “I’m Rick Perry, and I really approve this message.” The ad landed the same day that Mitt Romney released an ad starring his wife, Ann, who says, “If you really want to know how a person will operate, look at how they live their life”—a direct hit at Newt Gingrich.