Snickers to Air First-Ever Live Super Bowl Ad

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Updated Apr. 11, 2017 4:12PM EDT / Published Jan. 25, 2017 2:49PM EST

Mars Inc./Twitter

Snickers will run the first-ever live Super Bowl commercial during the big game, the company announced on Wednesday. The 30-second spot is set to star Adam Driver (of Star Wars: The Force Awakens and Girls fame), but not much else is known about it aside from hints dropped in four separate YouTube teasers featuring a horse, a cowboy, and other western props. According to CNN Money, this will be the sixth Super Bowl to feature a Snickers ad, and this particular live event will air during the first commercial break of the game’s third quarter. Super Bowl LI takes place February 5 in Houston, Texas, and will feature the New England Patriots versus the Atlanta Falcons.

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Snickers to Air First-Ever Live Super Bowl Ad

Mars Inc./Twitter