Fallen Star

Thierry Mugler Drops Oscar Pistorius from Fragrance Ads

Oscar Pistorius continues to lose major endorsements as allegations that he murdered his 29-year-old girlfriend, Reeva Steenkamp, continue to play out in South African courts. After both Nike and Oakley severed endorsement ties with the 26-year-old Olympian on Monday, Thierry Mugler perfumes has announced that they, too, have dropped Pistorius from advertisements. “Out of respect and compassion for the families implicated in this tragedy, Thierry Mugler Perfumes has taken the decision to withdraw all its campaigns with Oscar Pistorius,” Groupe Clarins (which owns Mugler Perfumes) said in a statement issued on Wednesday.

Pistorius had fronted ‘A*Men,’ the brand’s first-ever men’s fragrance, since March 2011 with print and television ads that prominently featured the sprinter’s carbon-fiber prosthetic running legs. Groupe Clarins would not release financial details of Pistorius’s Mugler endorsement to The Daily Beast, but it’s previously been estimated that the athlete took in a total of $3 million in sponsorship deals per year.