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Memo to Bloomberg's New CEO of Multimedia

The MarketWatch founder on standing up for digital platforms in a traditional television operation.

articles/2008/10/15/memo-to-bloombergs-new-ceo-of-multimedia/kramer-lack_1303_qxirkb
articles/2008/10/15/memo-to-bloombergs-new-ceo-of-multimedia/kramer-lack_1303_izbpim

Hi, Andy,

Welcome to the new (media) world. Bloomberg is a great place for you to return to the news world. I see you'll be running all of multimedia for the company, which includes interactive, and I wanted to pass along some observations from another traditional media guy who moved into...

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