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The Pop Star Machine

In an excerpt from Talent Code, Daniel Coyle uncovers the secrets of a Texas "talent whisperer" who trained Jessica Simpson, Beyoncé, and several American Idol finalists.

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Sergio Dionisio / Getty Images
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For his new book The Talent Code, author Daniel Coyle visited nine of the planet’s greatest talent hotbeds: tiny places that produce Everest-size amounts of talent.

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