Zoe-ing, Zoe-ing, Gone!

QVC broadcasts live from the tents at Bryant Park. Choire Sicha joins the audience of the most successful fashion show in history.

Published Sep. 16 2009 8:45AM EDT

articles/2009/09/16/zoe-ing-zoe-ing-gone/sicha-rachel-zoe_49886_p5whmo — Billy Farrell / Patrickmcmullan.com

articles/2009/09/16/zoe-ing-zoe-ing-gone/sicha-rachel-zoe_49886_ckdzms

"Clutches are so important,” said celebrity stylist Rachel Zoe from the chaotic center of Fashion Week on Saturday night.

Clad head to toe in clingy black fabrics—the top half of her sequined!—Zoe was debuting her fashion line on the third hour of QVC's “live at fashion week” broadcast.

Choire Sicha

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Zoe-ing, Zoe-ing, Gone!

QVC broadcasts live from the tents at Bryant Park. Choire Sicha joins the audience of the most successful fashion show in history.

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Choire Sicha