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Book Trailers: Do They Work?

Book trailers are all the rage among publishers, but few of them succeed in bringing in new readers. Shannon Donnelly on the best and worst of the latest marketing tool—and one campaign that's actually writing a book.

articles/2010/10/16/book-trailers-do-they-work/video-book-trailer_134077_nuctpf

When Gary Shteyngart asked Random House about creating a trailer for his book Super Sad True Love Story, the marketing team tried to temper his expectations.

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