The Royal Collection made a cool £1.8m selling William and Kate plates and mugs before last year’s royal wedding, and now the Palace marketing machine is cranking up again to celebrate the Jubilee.
Already reaching mythical status is this handmade £250 Jubliee teapot. The limited editon of 500 has sold out on the Palace's website, but the teapots are now changing hands among private collectors on eBay for almost double that amount.

Still available on the Royal Collection website: Diamond Jubilee Pillbox (£30), Diamond Jubilee Shortbread biscuits (£12.50) and a Diamond Jubilee Loving Cup (£175).