Jonah Lehrer’s Imagine Explores Creativity for Capitalists

Dylan versus Auden? To brainstorm or not? Just a few of the questions that Jonah Lehrer considers in his engaging new book on creativity, “Imagine.”

Published Mar. 15 2012 12:34AM EDT

articles/2012/03/15/jonah-lehrer-s-imagine-explores-creativity-for-capitalists/how-creativity-works-schwartz_q8tvgz — Getty Images

We begin with Bob Dylan. Dylan in 1965, during the low point of his career, as Jonah Lehrer writes in his new book Imagine. He was sick of his sound, ready to give up on the whole enterprise.

Casey Schwartz

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Jonah Lehrer’s Imagine Explores Creativity for Capitalists

Dylan versus Auden? To brainstorm or not? Just a few of the questions that Jonah Lehrer considers in his engaging new book on creativity, “Imagine.”

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Casey Schwartz