President Obama is making "fairness" his dominant theme of election 2012.
According to ABC News, he has been criticized by some centrist Democrats who point out that successful Democratic re-elects—1996 most notably—have emphasized non-populist themes of growth and prosperity. A study by centrist Democrat group Third Way has generated much attention by positing that swing independents, the crucial voting bloc in 2012, are wary of President Obama's theme of tax fairness.
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