Microsoft’s $6.2 Billion Writedown Shows It’s Losing War With Google

Bad Investment

Fighting for dominance, Microsoft spent $6.3B in 2007. Matthew Zeitlin on Monday’s huge writedown.

Published Jul. 4 2012 4:45AM EDT

articles/2012/07/04/microsoft-s-6-2-billion-writedown-shows-it-s-losing-war-with-google/microsoft-aquantive-loss-zeitlin_iw3zfm — Elaine Thompson / AP Photo

In April 2007, Google purchased the online advertising company DoubleClick. A month later, Microsoft, looking to challenge Google’s aggressive move into display advertising, announced the purchase of another online advertising company, aQuantive, at a generous premium over its share price and well over the $3.1

Matthew Zeitlin

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Microsoft’s $6.2 Billion Writedown Shows It’s Losing War With Google

Fighting for dominance, Microsoft spent $6.3B in 2007. Matthew Zeitlin on Monday’s huge writedown.

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Matthew Zeitlin