Content Section

The Olympics’ Most Colorful New Trend: Kinesio Tape

germany-kinesio-tape

(Daniel Garcia, AFP/GettyImages)

If you watched beach volleyball this week, you probably wondered: what’s with all the neon war paint? Turns out it is Kinesio tape, a stretchy cotton tape designed by a Japanese chiropractor to support injured muscles. But unlike hard tape, its site says, Kinesio is designed to mimic a “texture and elasticity very close to living human tissue.” But according to NPR, an independent review determined that there is actually little evidence that Kinesio actually helps sports injuries. Whether or not it’s proven to work, it certainly brightens up the playing field.  [NPR]

You Might Also Like

Did The Met Ruin Punk?

The Metropolitan Museum of Art's new costume exhibition, PUNK: Chaos to Couture, tries to pay homage to the gritty, subversive, late-1970s movement. But has punk-inspired high fashion added to its legacy-or destroyed it?

  1. Waris Ahluwalia, All Around The World Play

    Waris Ahluwalia, All Around The World

  2. Daft Punk In Saint Laurent Play

    Daft Punk In Saint Laurent

  3. The Sartorialist’s Dapper Dudes Play

    The Sartorialist’s Dapper Dudes

Dapper Dudes

Mr. Beast

Real Men Wear Concealer

Real Men Wear Concealer

Makeup for men is on the rise—and it’s no longer a taboo. Alessandra Codinha reports.

Samurai Chic

Sweet Bun, Dude

Merino Miracle

Here’s a Men’s Work Shirt You Don't Have To Clean

Enough Is Enough

The Rise of Sexist Fashion

Americana Mania

Introducing Farmer Chic

thecutlogo