The Aurora Shooting Made One Prominent Hollywood Producer Too Scared to Go to The Multiplex
Rick Schwartz has been an avid movie fan all his life. He produces movies for a living. But last month’s Aurora movie-theater shootings, he writes, not only left him shaken but destroyed the pleasure he took in the communal thrill of moviegoing.
I’m afraid to go to the movies.
The scene at the Century 16 theater in Aurora, Colo., on July 20, the day after the mass shooting that left 12 people dead. (David Zalubowski / AP Photo)
It’s a double whammy for me, since I pride myself on being a tough New Yorker and because I produce movies for a living. I grew up braving a pre-Disney Times Square, when its inhabitants were decidedly less PG than Snow White. New Yorkers think we have a sixth sense about our surroundings; when we get on a subway or cross a street, we’re hyperattuned to what’s going on around us. It serves us well in our home city, but perhaps gives us an unwanted air of paranoia and aggressiveness in, say, Hailey, Idaho. When terrorists did the unimaginable just a few blocks from my Tribeca office nearly 11 years ago, I swore—like many others—that it wouldn’t prevent me from flying or continuing to live in this great city.
This is different.
What those of us in the entertainment business had privately feared would happen for years—through changing technology and shifting sociological patterns—one lunatic in Aurora, Colo., managed to do through violence.
Movies had always been a communal event for me. My earliest memories of classic cinema are going to Ferris Bueller’s Day Off and Back to the Future with my friends. In those quaint days, a new movie came out every few weeks, so the choices were much more limited. No VOD or Netflix or Hulu; it’s possible we took a horse and buggy to the theater, though I’m pretty sure the movies were in color.
Then home theaters took off and suddenly everyone had huge screens at home. I remember a friend showing off his obscenely large new flat screen and a collection of DVDs, proudly proclaiming, “I’ll never have to go to the theater again!”
The film industry panicked. Was this the end of moviegoing as we knew it?
Along came handheld devices. Screens suddenly got smaller and people watched music videos, YouTube, and all manner of developing content on tiny screens. I sat next to a woman on a plane as she watched a movie I had spent two years making. I’m not sure why I’d bothered hiring a top cinematographer and sound designer since she was watching it on a 10-inch iPad screen and listening on her $9 Radio Shack headphones. Here at 35,000 feet, was this finally the end of the audience-theater experience?
Where once there was expectation, thrills, and joy, there is now uncertainty, dread, and fear.
And yet nothing stopped it. Whether it was the adrenaline rush of an Avengers, the zeitgeist of The Hunger Games, or the raucous laughter of Ted, sitting in a packed theater experiencing something wonderful with hundreds of strangers was still the preferred way to watch films all over the world. Overall box office was up, and though new forms of distribution were appearing everywhere, movie theaters were alive and well.
Until Aurora.
A man in a crowded Colorado movie theater randomly executing a roomful of total strangers including women and children? This, to me, is literally the definition of incomprehensible. A month after that horrific night, 20 percent of the moviegoing audience is still fearful about returning to theaters, according to the research firm NRG. Sadly I’m no exception. I live within a few blocks of three great theaters in my New York neighborhood, but can’t bring myself to do what I’ve always loved.
On a recent Saturday night, I went to a particularly popular multiplex to see The Watch (big Jonah Hill fan), but as I waited in the long line amid the usual chaos of a typical raucous New York Saturday night, I began to feel uneasy. There were a lot of odd-looking people—loners, hostile energy, pushing and shoving—was this the usual New York crowd? Or something more sinister? It was hard to remember what it felt like before July 20. Now I notice everything, completely missing the point of the event in the first place. Where once there was expectation, thrills, and joy, there is now uncertainty, dread, and fear.
Is the violence of The Expendables 2 too cartoonish to get someone amped up? Even the audience for Ice Age now seems ominous, with all the kids running up and down the aisles. I know there are psychopaths in every walk of life, and there’s no logic to what I’m feeling. I remember back when airplanes felt safe until that was taken away from us. Are movies the new planes? Teens texting, audiences talking back to the screen, people eating loudly—it all seemed like harmless fun in the past, part of the strange and wonderful shared experience of going to the movies with a roomful of complete strangers.
No more. I left the multiplex before buying my ticket and haven’t been to a movie since. I know it makes no sense and is cowardly. I grew up going to the theater, make my living creating movies for audiences, and wondered for years if that experience would be sustained. My confidence is now forever and irreparably shaken for reasons I never could have fathomed.
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The Suspect
What We Know About James Holmes
American Gentility
The Batman Shooter’s Mayflower Ancestry
Aurora
The Shooter’s Evil Plan
BOY NEXT DOOR
‘This Could Have Happened Here’
Disengaged
Holmes’s Life in Aurora
Debate
What About Gun Control?
My Gun Control Fantasy
Obama and Romney won’t even mention the ‘g’ word after the tragedy in Aurora. That’s pathetic, writes Judith Miller. What if four ex-presidents got together to do the right thing?
Misdirect
The NRA’s Bizarre Priorities
No End in Sight
Carolyn McCarthy’s Lonely Crusade
Seize the Moment
Endorse Gun Control, Mitt!
Eyewitness
Photos & Video From the Scene
Tweets From the ‘Dark Knight’ Shooting
A gunman killed 12 and wounded countless others at a shooting 15 minutes into a midnight screening of ‘The Dark Knight Rises’ at a movie theater in Aurora, Colo. These are tweets, photos, and videos from the #theatershooting scene.
HORRIFIC SCENES
Witnesses on the Colorado Shooting
Suspect
The Mind of a Killer
A Diabolical Villain
No one seems to know what set off the murders in a movie theater, but the discussion should be about whether the NRA is also culpable, writes Michael Daly.
Hazy Profile
What Makes a Mass Murderer Tick?
Expert Advice
How to Survive a Disaster
Shaken
Hollywood Reacts
Hollywood Looks Within
Few in Hollywood think “The Dark Knight Rises’ caused the tragedy in Colorado. But some do wonder if popular culture has desensitized people to the very real consequences of violence.
POST-SHOOTING
Will Fans Skip ‘Dark Knight’?
Obama 'Heartbroken' By Shooting
At a campaign stop in Florida, the president said the day wasn't about politics. Ultimately, what matters most is 'how we choose to treat one another and love one another,' he told the crowd.










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