Fashion Cheat Sheet

The Gwyneth Effect; Marc Jacobs Mulls A Move Across The Pond

And the GAP makes a fresh hire.

09.18.12 2:25 PM ET

The Goop Bump: The buzz of Gwyneth Paltrow’s Goop has yet to die down. J.Crew is reporting a huge surge in traffic to their website following the launch of their new collaboration with Paltrow’s cult site.  “Eight percent of all our traffic since we launched with Gwyneth is being driven by Goop. That’s amazing,” a J.Crew spokeswoman told WWD. [WWD]

A New Leaf for The GAP: The GAP has finally hired a new creative director following the departure of designer Patrick Robinson more than a year ago. It has now been announced that Danish-born Rebekkah Bay will join the brand in the top spot, and comes from a huge background in High Street design.  She was instrumental in developing H&M’s higher-end COS line that is loved fashion-types around the globe (while not yet available in the States, it’s rumored to be heading here soon).  The hire signals a new hope for the GAP, which has been struggling to capture a loyal audience for the past few years, The first of Bay’s designs for the retailer should hit stores in the second half of 2013. [BusinessWire]

MJ headed to the UK?: Marc Jacobs is considering moving his menswear show to London and participating in the newly created ‘London Collections’ menswear fashion week.  “I have asked Marc to do it and it’s something we hope to do next year,” Jacobs’s CEO Robert Duffy told Vogue UK.  Jacobs is currently showing his menswear collections in Milan.  [Vogue UK]