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Benetton’s Rebirth

‘80s Nostalgia

The Italian brand famous for its sweaters and socially aware advertising ups its fashion game. Robin Givhan reports from Milan.

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Chris Ratcliffe, Bloomberg / Getty Images
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No other industry demonstrates such a deep affection for the ghosts of its past as fashion. Its designers and bean counters are constantly trying to revive comatose brands and re-energize sluggish ones.

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