It's the Social Safety Net, Stupid
Tim Montgomerie of Britain's ConservativeHome surveys the data and finds that the biggest obstacle to Conservative success is the perception that Conservatives do not respect Britain's social safety net. (Sound familiar?) He's devised his own clever first draft advertising campaign to show what a more successful conservatism might look like. Watch it here now, or wait for the American copy-cat advertising of 2014 and 2016.