Vegas Always wins

10.12.1211:00 AM ET

Harry Naked Vegas Pics Worth $23m to Vegas

Pictures of Prince Harry playing pool naked in Las Vegas were seen by 154 million people and generated free publicity worth $23m for Las Vegas.

The 28-year-old royal caused controversy when nude photographs of him playing strip billiards with a bevy of beauties were published online in August, but according a new report issued by the Las Vegas Convention and Visitors Authority (LVCVA) the incident has given the city a major tourism boost.

Here is Prince Harry as you've never seen him before - stripped naked in a Las Vegas hotel room. Photos, obtained by celebrity news website, show the royal larking around with friends and attempting to cover his modesty. According to TMZ, Harry got naked during a game of strip pool in a VIP suite at the MGM Grand hotel on the night of Friday August 17, 2012. TMZ reported that the Prince went to the hotel bar with his large entourage, met a group of girls and invited them back to the suite. The celebrity news website claims the people Harry is pictured with are both topless girls.
Pictured: Prince Harry
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Picture by: / Splash News<BR/>
<B>Splash News and Pictures</B><BR/>
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Prince Harry stripped naked in a Las Vegas hotel room. ( / Splash News)

LVCVA Board Chairman Tom Collins told a recent board meeting: ''God bless Prince Harry. He made us a bunch of money'', according to TMZ.

The agency is reportedly unsure of exactly how much the scandal boosted profits but officials say there is no doubt that the scandal had a positive effect on their economy.