Several months ago on an episode of Khloe & Lamar, one of the many ‘Kardashian’ spinoffs, little brother Robert Kardashian poured his heart out to Khloe and Lamar, telling the newlyweds his deepest passion: Socks. While big sister Khloe was skeptical about the idea (“I don’t know if you can do…just socks,” she says, to which he replies: “I legit want to start a sock company.”) His enthusiasm couldn’t be stopped. Now, seven months later, Arthur George by Robert Kardahian is born.

The sock line will be sold in Neiman Marcus starting November 9, and will feature a variety of styles for men, women and juniors (because one sock doesn’t fit all). The best part? The socks are made of 100% Egyptian cotton, so wherever you might be, your feet still feel like they’re tucked in an expensive bed on vacation (or something…).

The men’s socks feature bold colors and patterns, neon stripes, red polka dots and yellow heels: “It differentiates a man from another man in a business suit,” says the new king of socks. The junior and women’s socks feature slightly more feminine colors – think purple, pink and light blue – with feistier patterns like lips, tie-dye and cheetah print (he is a Kardashian, afterall).