Content Section

Mitt Romney’s Fast Fade After Losing the 2012 Presidential Race

The entourage is gone and the press corps has decamped. Lauren Ashburn on why Romney is ready to shun the spotlight—and why he shouldn’t.

Willard Mitt Romney stood on the verge of ultimate power as leader of the free world. Now, just moments later, he is about to vanish from the political stage. Perhaps forever.

Romney 2012

Republican presidential candidate and former Massachusetts Gov. Mitt Romney waves to supporters during his election night rally, Wednesday, Nov. 7, 2012, in Boston. (Mary Altaffer / AP Photo)

So what’s a guy to do when booted from the national spotlight without a job? Well, if you’re Romney, you don’t have to do a whole hell of a lot. His millions spare him from worrying about putting food on the table.

In six months, will he be relegated to a mere historical footnote?

Historian Douglas Brinkley, author of the bestselling book Cronkite, argues that life in politics is over for the man who could have been president. “There is no such thing as a Romney Republican,” Brinkley says. The former Massachusetts governor’s move to the center and his flip-flopping on such issues as abortion, health care, and tax cuts during the campaign left many wondering just exactly what he stands for. “He’s not going to be beloved by the conservative movement. Not when you lose when unemployment is 7.9 percent.”

The obvious place for Romney to hang his hat, says Brinkley, is back in the world of business, where the Republican made a fortune as an aggressive dealmaker at Bain Capital. “The only thing he seems proficient at is making himself money,” he says.

The former governor never seemed like a natural politician and may welcome the chance to retreat to the shadows. In his brief concession speech, he did not offer the usual bromides about fighting for his principles or staying involved in the political debate. He has spent the last six years running for president, only to have his hopes crushed just when he and his team were convinced he might win.

Watch Mitt Romney deliver the concession speech he said he wouldn't prepare.

“What gets you there is the kind of slobbering attention that is hard to turn off,” says Robert Thompson, professor of popular culture at Syracuse University. “For two-plus years, to be in the center of an international feast of attention … I think there would be real withdrawal.”

Chris Lehane, a longtime Democratic strategist and top spokesman for Al Gore’s presidential campaign, calls this the “cricket dynamic.” “Everyone in the world is kissing the ring and essentially bowing down,” he says. When the billion-dollar business of running for president disappears virtually overnight, “suddenly the only ones around are the crickets.”

The loss of the Secret Service detail, the plane, the entourage, all add up to a big letdown. The candidate, says Lehane, is left thinking: “Where are the people who were my best friends just hours ago?” Romney no longer exerts an appeal on people who were seeking influence in his administration or perhaps land a plum ambassador’s job.

In his brief concession speech, Romney did not offer the usual bromides about fighting for his principles or staying involved in the political debate.

“It’s like a sports gig,” says Thompson. “After it’s over, we forget about the team that lost.”

Not to mention that the press corps was voracious until Tuesday about details of his family, his Mormonism, and his potential Cabinet appointees. But interest fades quickly in someone who most likely won’t be a future political player.

What’s more, Romney’s refusal to grant many interviews during the final weeks of his campaign strained relations with the fourth estate. “The media developed a low-simmering disdain for him,” says Brinkley.

Given the size of his bank account, Romney could start a foundation or launch a crusade if he wants to reclaim part of the spotlight. But doing so would require a thirst for issue advocacy that he has never displayed.

When Gore won the popular vote and lost the presidency, he delved into his passions for climate change and technology, ultimately winning a Nobel Prize. Former presidential candidates John Kerry and John McCain still their had jobs as senators to serve as platforms.

Many politicians who had taken a shellacking would retreat to their home base and start rebuilding a career. But Romney lost Massachusetts in a landslide, garnering only 38 percent of the vote. Of course, if he wants to return to his religious roots, there’s always Utah.

But by simply withdrawing from the public square, as George W. Bush has done, Romney would be squandering a prime opportunity. He could use his household-name status, personal wealth, and political experience to make a mark in any realm he chooses.

A man who sold himself to voters as an American success story owes the public more than a wave goodbye.

You Might Also Like

Stewart: Florida Does It Again!

On 'The Daily Show's first post-election episode, Jon Stewart questioned the Sunshine State's relevance. Sorry, Florida, we elected a president without you.

  1. Elizabeth Warren, Badass Senator Play

    Elizabeth Warren, Badass Senator

  2. How Obama Pulled It Off Play

    How Obama Pulled It Off

  3. A Hate Ad Already? Play

    A Hate Ad Already?

super-pac-ad-tracker-tease

Election Ad Tracker

View, rate, and fact check the latest campaign ads.

Election Night

Victory

President Obama Passes 300 Electoral Votes, Wins Reelection

President Obama Passes 300 Electoral Votes, Wins Reelection

Interactive

State by State

Map: Election 2012 Results

Map: Election 2012 Results

The Daily Beast’s map of the Electoral College results—updated live as they come in.

Watch This!

The Night's Best Moments

13 Must-See Moments From Election Night

13 Must-See Moments From Election Night

From Obama’s win to Akin’s defeat, Sullivan’s celebration to Rove’s meltdown, watch the most memorable moments.

Aftermath

Post-Election

Five Stages of GOP Grief

Five Stages of GOP Grief

Losing sucks—and healing is hard. Paul Begala offers advice to hurting Republicans.

Over

A Thrashing

Forward

Obama’s Second Chance

Allies

Obama’s Win, Bibi’s Loss

Party Foul

Romney Victory Party a Bust

Gender Matters

Women in the World

Three Wild Races for Women

Three Wild Races for Women

Three of the most dramatic races ended in wins for Dems Elizabeth Warren and Maggie Hassan, and a loss for the GOP’s Linda McMahon.

 

 

 

NBC News

Courtesy of our partners @ NBCNews.

Campaign-In-Review

Memorable Moments

The Election’s 20 Turning Points

The Election’s 20 Turning Points

It’s finally over! Mark McKinnon looks back on two years of big moments that changed the 2012 race.

Oui Oui

Election Victory

A Great Day for America

A Great Day for America

Obama’s reelection is a victory for intelligence, reason—and, yes, hope.

Book List

Political Picks

The Obama Vs. Romney Reading List

The Obama Vs. Romney Reading List

As the candidates face off in the election, the books they’ve read recently and their professed favorites also go head to head. Who wins?