11.25.12 2:15 PM ET
How to Close the Empathy Gap
In this weekend's Weekly Standard, Jay Cost walks right up to the front door of Mitt Romney's electoral problem - and then turns aside and walks back away again.
Obama’s campaign against Romney, which portrayed him as an out-of-touch plutocrat, appears largely to have been successful. Romney’s favorable rating in the exit poll was just 47 percent, with 50 percent holding an unfavorable view. By 53 to 43 percent, voters said that Obama was “more in touch with people like” them, and by a staggering 53 percent to 34 percent, they said Romney’s policies would favor the rich instead of the middle class.
In other words, Romney lost in large part because of a yawning empathy gap. Typically, this plagues Republican candidates to some degree, even victorious ones, but it was pronounced this year, and appears to have been determinative. The voters who showed up on Election Day identified more closely with Obama than Romney, and those who stayed home presumably identified with neither. Importantly, this problem transcended age, race, ethnicity, and gender. Compared with Bush in 2004, Romney simply failed to connect with people.