How SodaStream Took on the Super Bowl—and Lost, then Won
HOT AIR
The carbonated-water maker made an ad that attacked Coke and Pepsi. CBS turned it down. SodaStream might have caved, but in the end, it’s the one winning on game day, writes Daniel Gross.
Did you hear that a high-profile ad scheduled to air on this Sunday’s Super Bowl broadcast was rejected because of its explicit content? No, I’m not talking about the curvy
