The new app Vine has already begun to take hold on New York Fashion Week. Designed as a Twitter for video content—it’s not surprising tech-savvy fashion brands and editors have already jumped aboard.
"Vine’s timing was perfect as far as fashion people are concerned. We’ll have had enough practice to get used to the platform, figure out the kinks and to build a small following before the shows begin,” explained fashion’s go-to social media expert John Jannuzzi, who mans his own Vine account in addition to that of Lucky Magazine. “A few seasons ago people were posting twitpics, then came Instagrams and I guess now we’ll be flooded with Vine clips as well.”
And now the platform is off to a rolling start. The scenic setting at last night’s Prabal Gurung for Target launch event was the perfect opportunity for Vine to show off its initial potential. The party’s stronghold of digital media influencers uploaded footage of the indoor carnival with silly, novel iterations. And when New York’s shows kicked off on Thursday morning, finale walks and backstage makeup checks were shared on Vine as well. “I would imagine they’ll be plenty of shaky finale walks, shoe shots from those lucky enough to be in the front row and god help us all—plenty of street style circus clips,” Jannuzzi offered of what to expect from Vine this week.
As New York Fashion Week continues to ramp up, see our list of the best Vine accounts to cover this week.
1. Lucky magazine (@LuckyMagazine)
2. Calvin Klein (@CalvinKlein)
3. Man Repeller (@manrepeller)
4. Kirna Zabete (@KirnaZabete)
5. Fashionista (@Fashionista_com)
6. Lauren Sherman (@Lapresmidi)
7. MTV Style (@MTVStyle)
8. Marc Jacobs Intl (@MarcJacobsIntl)
9. Oscar PR Girl (@OscarPRGirl)