Oh god please make it stop.
Minor royals taking off their clothes is usually good news but it's hard to feel positive about this tragic story by Emma Parker Bowles - 38-year-old niece of possible future Queen Camilla - posing in a basque and suspenders for the Daily Mail.
Miss Parker Bowles has previously had a neat line writing car reviews for Tatler magazine, and Camilla's son writes cookery books, all of which makes one wonders if this latest effort - complete with saucy snaps - is really such a good idea for brand PB. Killing the golden goose?
It's all very well for Katrina Darling to strip off NSFW as we all know that she's not really a royal, just a girl having a laugh with a slightly impenetrable claim to be Kate's fourth cousin.
This is different. And very, very dumb.