Making the Message Understandable

The GOP knows that in order to win national elections, they must convince growing minority population that their plan is one that will sustain America’s growth for future generations. Josh Barro explains:

[Large minority groups] look much more favorably on government than whites do, seeing it as an entity that can and should help people get ahead rather than just getting out of the way.

In 2012, the Republican Party’s anti-government message left these groups cold, leading Romney to lose Hispanics by more than 2 to 1 and Asians by nearly 3 to 1….As the country gets less and less white, reflexive “I Built It”-ism is only going to become more electorally costly to Republicans.