Fashion

03.21.13

Frank Ocean Stars in Band of Outsiders's Spring Campaign

The singer appears in a series of polaroids shot by Scott Sternberg.

This story was produced in partnership with Storyboard, Tumblr's home for original journalism. 

Frank Ocean has officially gone high fashion. He’s the face of Band of Outsiders’s Spring/ Summer 2013 campaign, which was released in a series of Polaroids on Wednesday. In the photographs, which were shot by the brand’s designer, Scott Sternberg, Ocean wears several looks from the collection. 

In one picture, Ocean reclines in a tuxedo on a park bench in Downtown Los Angeles; in another he lies listlessly on a grass lawn -- in a third, he sits in a poncho on a cement stoop. And Ocean looks good in the clothes: afterall, he wore a yellow Band of Outsiders suit onstage during his performance at the Grammys last month. 

Ocean joins a long line of stars that have appeared in campaigns for the brand. The painter Ed Ruscha rode a motorcycle in a campaign last year – and Michelle Williams, Kirsten Dunst, Andrew Garfield and Amy Adams have all made cameos in Sternberg’s now-famous Polaroid campaigns in the past.

The Fall 2012 campaign featured Josh Brolin as a modern cowboy. At the time, Sternberg told us that there would only be two more Polaroid campaigns, and that afterwards he would publish a book of them. “It’s time to close the chapter on the Polaroids,” he told us. “It’s time to evolve.”