The Best Longreads in Business and Finance for the Week of April 12

From the brave new world of “native” advertising to the future of cloud computing to super-cold oil, the Daily Beast brings you the best in business journalism for the week of April 13.

04.14.13 8:00 PM ET

Does BuzzFeed Know The Secret
Andrew Rice, New York

The story of how a Deleuze-reading MIT graduate student became the future of online publishing and advertising.

David Farley, Afar

When it comes to food, Ethiopia is more known for its lack of it. But it’s also one of the world’s great coffee growing regions and according to coffee hipsters everywhere, it’s the best stuff in the world.

Refugees of the Modern World
Joseph Stromberg, Slate

Electromagnetic hypersensitivity isn’t a disease recognized by the medical community, but for the people of Green Bank, West Virginia, it’s a modern plague. Welcome to the land of no cell phones, wifi, or radio.

How Goldman's dollar-store bet reaped a fortune
Lauren Tara LaCapra and Carrick Mollenkamp, Reuters

Want to know what a full-service investment bank can do? Generate $1.2 billion in revenue from one company, Dollar General. How did they do it? Investing, lending, and banking.

What we know as “the cloud” is actually very, very solid: giant, noisy, air conditioned data centers tucked away in cool, dry spots on the globe. One company wants to put all of that into a shipping container. The trick? Liquid cooling.