Just a few weeks ago, close friends of James Middleton, the amazing, baking brother of the future Queen Kate, were being authorised to tell reporters he wasn't gay.
Now, the heterosexual Mr Middleton is to put such idle gossip behind him once and for all with the news that he is dating British TV presenter Donna Air.
The 33-year-old television presenter - who is seven years older than young James - is used to rolling in high society circles havign previously beene negaged to Damian Aspinall, the casino-owning son of the late zoo keeper John Aspinall, by whom she has a daughter, Freya.
The Mail reported this weekend that Kate's younger brother "has been secretly romancing" Air for three months.
The Mail says that James, 26, and Donna, 33, first met at the exclusive private members’ club, No 5 Hertford Street, in London’s Mayfair in February and have been on "a string of dates" since and have now finally told friends they are 'officially' a couple.
Miss Air counts Princess Eugenie and Princess Beatrice among her friends and is believed to have met James’s other sister, Pippa.